Stone Lab Instagram

I managed Stone Lab’s Instagram account full-time from January 2020 to May 2022, consistently maintaining growth and engagement by posting not just information that we want our audiences to know, but also information our audiences want to know from us. Content on this account also includes student recruitment for Stone Lab’s summer courses and other opportunities, as well as marketing of our summer tourism opportunities.

Within the first three months of taking on the account, I was able to increase the number of impressions our content received by up to 900 percent (for example, March 26-30, 2020 yielded 527 impressions, while April 9-15, 2022 yielded 4822 impressions), and almost quadrupled the accounts reached in that same period. This was quite an accomplishment considering summer classes and other events we would usually post about were canceled due to COVID-19.