Stone Lab Facebook

I managed Stone Lab’s Facebook account full-time from January 2020 to May 2022, consistently maintaining growth and engagement by posting not just information that we want our audiences to know, but also information our audiences want to know from us. Content on this account also includes student recruitment for Stone Lab’s summer courses and other opportunities, as well as marketing of our summer tourism opportunities.

Within the first three months of taking on the account, I was able to increase our organic reach more than seven-fold, and added more than 300 followers in the same time period. This was quite an accomplishment considering summer classes and other events we would usually post about were canceled due to COVID-19.