AppSciComm Storytelling Series: Beyond the News Release

PIOs are often tasked with finding ways to highlight their institution's expertise. This session is aimed at discussing ways to do this that don't rely on traditional news releases. We'll talk about both formats for highlighting expertise and how to generate story ideas. (Hint: it's helpful if you know some curious kids!)

Matt Shipman is the assistant director of research communications for North Carolina State University's News Services office. He spent 10 years as an environmental policy reporter, was a regular contributor to Health News Review, and is the author of the Handbook for Science Public Information Officers (University of Chicago Press, 2015). He currently serves on the board of the National Association of Science Writers.